The LOFT Brand Will Bring Design Trends Together
New Housing will receive a larger format
LOFT achieved strong growth rates among its exhibitors. Photo: KMK/Jürgen Rösner
Britta Wirtz, CEO of Karlsruher Messe- und Kongress GmbH (KMK), wants to bring design trends together in a new way and to prioritize concentration on the brands: “We want to continue the very good progress and give more space to our LOFT – The Design Shopping Centre event for young and innovative design.” In this context, EUNIQUE – Fair for Unique Design Objects will no longer continue as an independent brand. Appropriate offers for participation and cooperation will be made to EUNIQUE’s exhibitors and partners that fit LOFT’s concept.
The theme of new dwelling on wheels will likewise be expanded at the same time. The New Housing – Tiny House Festival, which successfully premiered at LOFT this year, will continue next year as a community meeting, where owners and manufacturers of tiny houses, craftspeople and do-it-yourselfers, and other interested individuals can share their ideas about this trend in alternative living. Wirtz says: “The KMK thus provides a unique nationwide platform for this strongly growing and trendy theme, which is both sustainable and driven by design.”
The next LOFT – The Design Shopping Centre and the next New Housing –Tiny House Festival will take place from 24 to 26 May 2019 at Karlsruhe Trade Fair Centre.